Establishing a solid foundation is the first, and most imperative step of any project. The design team must fully
understand all relative factors, variables and drivers that will help define the project mantra.
Goal setting, determining budgets, ensuring client/designer alignment and establishing timeline milestones are the
job of all stakeholders, but it is the responsibility of the design team to ensure all parties are driving towards a
common vision, defined up front in order to avoid unnecessary deviations and project tangents.
When possible we rely on gaining a deeper understandings of any provided project insights to make sure our
designs maintain their integrity as a means to an end. Design processes built on a fact basis incorporate a checks
and balances system that validates the intent of all design recommendations.
While there are many agencies, research groups, strategists and self proclaimed brand gurus who make great
fortunes offering these insightful services, it is ultimately the job of the design team to recognize and incorporate
this heap of information into something physical - while still crafting a unique and artistic product.